Skincare Spotlight Week (Part 3): Anew Platinum

Good afternoon, beauties! Sylvia here with Part 3 to my Skincare Spotlight Week. Today, I will be going over in depth another Anew product favorite. Anew Platinum. This line is geared for the age range of 50+, but we know from my previous posts that age is only a guideline. When choosing your Skincare regimen, it is most important to go by your skin type and what you need to get out of your regimen. This Spotlight will feature a new informative guideline: 
WHO IS IT FOR?
WHY DO I USE IT?
HOW DO I USE IT?

With that in mind, let's get into our spotlight Part 3:

Let your skin lie about your age. This collection helps noticeably recapture your skins youthful contours. With Paxillium Technology designed to reignite skins youthful shape.

Counteract Advanced Signs of Aging w/ Anew Platinum. 

We know by now that Step 1 to ANY Skincare routine is Cleanse. 

Anew Platinum Cleanser. Sale $4.99 (Reg. $10)

Formulated with Paxillium Technology. Rich-textured, creamy cleanser gently removes makeup and impurities. Immediately leaves skin feeling hydrated and reveals a softer, more youthful look. Suitable for sensitive skin. Dermatologist-tested. Allergy-tested. 4.2 fl. oz. 

TO USE: 
Every AM and PM, massage gently over wet face. Rinse off and pat dry. 

WARNING: Avoid contact with eyes. 

If product contacts eyes, rinse thoroughly with water.

 For external use only. Keep out of reach of children.

Customer Comments about Anew Platinum Cleanser:

• "I love the way this cleanser makes my skin feel clean but not dry. This is a large tube of cleanser. More than what I was expecting for the price."

• "It only takes a little. Foams with water. Leaves skin clean but not dry."

• "I have tried all different product since I break out so easly and irritate my skin. once I tried this my skin felt so soft and not even irritated. This is such an amazing product for someone that has combination skin type and is also very sensitive to some products. Thank you Avon."

Step 2. Treat. {Recommended to use with the Anew Platinum line. You may use any Anew Clinical Treatment product based on your concerns/needs.}

Anew Clinical Infinite Lift Targeted Contouring Serum. $35

Now replaces Platinum Serum
Inspired by the latest face-contouring and lifting technologies. 

Finally skin looks LIFTED from EVERY ANGLE! 

Concentrated formula visibly counteracts the way skin naturally sags and boost multiple dimensions of visible lifting. Massaging roller applicator allows formula to be absorbed quickly for instant skin lifting. The latest anti-aging breakthrough for a visibly reshaped, natural-looking result. This multi-dimensional lift visibly firms, contours, defines & tightens. 

Targets 4 key facial zones:

• Cheeks
• Chin
• Jawline
• Jowls

Patent-pending advanced polypeptide lift complex and 

concentrated treatment with pharmaceutical-grade skin tightener. 1 fl. oz.

Use With:
Anew Platinum after cleansing, before moisturizing.

Customer Comments about Anew Clinical Infinite Lift Targeted Contouring Serum:

• "I love how the metal roller makes the serum feel chilled which combats the puffy bags under my eyes and fills in some of the fine lines. It is silky smooth - kind of a cross between a liquid and a gel. I roll it on and pat it lightly to help it absorb. DON'T rub it in. And let it dry very thoroughly before putting on the rest of your make-up. Nothing is going to make me look young overnight, but I have noticed that my eyes look a little less tired and droopy when I use this product every morning. I haven't had any trouble with the applicator clogging as mentioned in other reviews."

• "I'm usually frugal and wait until something goes on sale to try it. This has not yet gone on sale but I am forced to reorder it again because I used it for 6 weeks and it worked fabulously. The applicator forces you to use less but that is good because it delivers the correct amount and as I stated, I notice the difference and so do others. Feels great against your face and does work in my opinion. Here I go to order it again."

Step 3, Moisturize.

Anew Platinum Day Cream SPF 25. $38

• WHO IS IT FOR?: Women concerned with sagging skin on the face and neck. Women concerned with deep facial wrinkles.
• WHY DO I USE IT?: Over time, visibly re-contours the face and neck for a more youthful shape and definition. IN ONE DAY, neck area looks revitalized and smoothed. Feels dramatically hydrated.
• HOW DO I USE IT?: Use it every morning after your Anew Clinical Treatment.

Comments about Anew Platinum Day Cream SPF 25:

• "I have used the Anew products since they came out at least about 20 years ago due to the fact my mother had a very sensitive skin and Avon is all she could use. Over the years as I have aged I have upgraded in the Anew line. At 72 ladies study my face asking how old are you and hesitating say you look 10 years younger. This has happened more than once. When I ordered this time I did not receive it. And I was upset because I only have SS but knew I would just have to order it again. Even though funds are short this is important because my face will become irritated, as Mama's, if I am not faithful using Anew. I called customer service told them I had not received my order and wanted to re-order it. She took my order number said she would trace it and at the same time sent me out a new order of it which I received in 5 days as usual. I am so very thankful and sincerely appreciate it. I always tell people that I use Avon Anew. This was my first experience in all these years to need customer service and I will surely tell others about it also."

• "I use Platunum every day and I like what it does for my face nice and soft even at 74 yrs. Have used the product since its been out."

• "I have been using the Anew Platinum day cream for about 7 years. I love the way it goes on and protects my face, neck and chest from the elements. I am lost without it and always make sure I have at 2 extra on hand at all times. Thank you Avon for such a fabulous moisturizer."

Remember how important it is to moisturize before bed? Don't forget your Night Cream! 

Anew Platinum Night Cream. $38

• WHO IS IT FOR?: Women concerned with sagging skin on the face and neck. Women concerned with deep facial wrinkles. 
• WHY DO I USE IT?: After 2 weeks, the neck and jawline look more defined and sculpted. The look of wrinkles appear dramatically reduced. Over time, helps dramatically re-shape the skins appearance for a more youthful-looking profile.
• HOW DO I USE IT?: Use it every night. Apply it on cleansed skin, after your Anew Clinical treatment. 

Customer Comments about Anew Platinum Night Cream:

• "This product feels really good on my skin. It is very smooth and non-greasy and light and not highly perfumed."

• "I have been using the Anew day and night since it came out about 3-4 years ago. I am in sales and want to look as young as I can. No one believes that I am over 45. My skin has no wrinkles and people are amazed when I tell them how old I am. I usually get the comment; "your skin is so perfect......."

• "After trying two travel size jars of Anew Platinum Night Cream I bought the full size jar. I love this stuff! It really has made my face look firmer and fuller. The effects are not cumulative though. It has to be used every night. I'll continue to use this as I'm happy with the results. I'm trying the day cream now."

Step 4. Eye. {& Lip!}

Anew Platinum Eye & Lip Cream. Sale $24.99 (Reg. $36)

• WHO IS IT FOR?: Women concerned with deep wrinkles around eyes and lip areas.
• WHY DO I USE IT?: Over time, 79% of women saw a more youthful definition in the eye and lip areas.* In 3 days, 97% agree that the skin around the eye area looks and feels more elastic.*
• HOW DO I USE IT?: Every morning and evening, apply on cleansed skin after your Anew moisturizer. Smooth it around the eye area with the rounded end of applicator. Apply it on and around the lips with the flat end of the applicator. 

*Based on women who expressed an opinion in a consumer-perception study.

Customer Comments about Anew Platinum Eye & Lip Cream:

• "I really like this eye and lip cream. I have very sensitive skin and this hasn't irritated it at all! I really do see a difference in the appearance of the skin around my eyes and my lips do seem a bit more defined."

• "Just use consistently and it works. I am very happy with this product. I love that it targets eyes and lips, two areas that show age first. Thanks Avon for helping me look younger!!!"

• "Decided to try this and I love it. It has softened wrinkles around eyes and lips. I just it twice a day and after more expensive department store products I was impressed and just love this product!!"

That does it for Part 3 of the Skincare Spotlight Week! I hope you all enjoyed the post and are now more informed about this Anew product line. Is this the regimen for you? Comment below! And don't forget about the AVON Auto-Replenish Program. 

The Anew Platinum regimen is available for this program at a steal of a deal. Just $55 each shipment!! That's a value of $112! Wow!! Make sure you sign up for Auto-Replenish at youravon.com/ssandis so you are never without your Skincare favorites. 

Thanks for reading and please share this post and my others via your social media. Easy-to-share buttons are right below the posts. Have a beautiful day and happy shopping!!